There's more than one way to be a Champion at Pikes Peak. I love these vintage Champion spark plug adds. Just about any automotive brand name you can think of used to try and capitalize on major races back in the day. There were manufactuoires of tires, filters, oil, spark plugs, gaskets, brakes and more. As a matter of fact it was a good investment for advertising dollars back then. Many times I had customers tell me they wanted to use "Brand X" because they read that is what the big name racers were using or had seen someone win a race on TV over the weekend and saw the brand on a decal on their car.